A poster designed for the Young Muslim Academy Quran Competition featuring custom illustrations.

Established in 2007, the Journal of Neonatal-Perinatal Medicine (JNPM) is a quarterly journal that publishes, peer-reviewed work including original articles, editorials, reviews, case reports and research content. The mission of the JNPM is to strengthen research and education of the neonatal and perinatal community on the optimal physical, mental and social health and well-being of infants and pregnant mothers through highest quality publications on neonatal-perinatal medicine and to provide examples of best practices in order to improve the quality, safety and effectiveness of mothers-infants’ healthcare worldwide. The vision for the journal is to be ‘The Reference Journal’ in the field of neonatology.

The website needed a redesign and they needed it done in a timeline that consisted of a few weeks.

So, Miahmade began that process by working closely with the George Washington University Hospital Newborn Services department to analyze and understand the way users access and interact with the existing content. By using the journal’s structure to frame the main navigation, the new information architecture was proposed to intuitively sort content by category and allow users easily browse the site’s content. Miahmade was responsible for the research, information architecture, graphic design and HTML & CSS template development. The site will be developed for the Drupal platform and should go live in the coming weeks.

Miahmade was also responsible for the redesign of the JNPM Logo which is currently on the cover of the journal. The original design was an abstract illustration of a mother and baby using basic shapes, and the same concept was reinterpreted through a higher fidelity illustration with clearer figures and the journal name wrapped around the logo.

This is an illustrated logo for the Daljir Forum. It’s a peaceful political platform that works on cultivating the unity of the Somali people and safeguarding the national interests of the Somali Republic. Its stated mission and vision is to foster a healthy debate among Somalis on pressing national issues.

Daljir means “One who keeps an eye on the Country” Like a Shepard keeps an eye on his sheep and protects them from wild animals, waters them, feeds them, etc. This name reflects the level of concern and involvement the forum members have for the care of their country and its affairs.

The logo includes four illustrations, a star on the iconic blue background is representative of the Somali flag, a map of Somalia as a single unit without subdivisions, a book representing knowledge and lastly scales representing justice.

Still a work in progress, the mention app for iphone and ipad is a simple tasbeeh application that allows you to flick to count 33 of each of “Subhan Allah”, “Alhamdulillah” and “Allahu Akbar.”

As someone who frequently gets distracted after completing my salah and loses count of my tasbeeh I think this app would be a great help to many busy people who just want to keep up with this basic habit of doing their tasbeeh regularly.

The project includes the logo, website, interaction and interface design for the app. The logo uses Wisdom script, and the application’s overall design is bold and minimal so as to get the job done without excessive clutter or superfluous elements crowding the interface. The project is moving into the development stage and we hope to be announcing the official release in the coming months.

The identity and stationery for Salon24, a small beauty salon in a quiet London suburb. It was one of the first salons in the local area, authenticity and unique style provide the key to the salon’s culture and the basis for the identity’s distinct personality, checked by a sense of objectivity.

It is expressed by a range of brand elements: a ‘hand-drawn’ ‘S’ monogram with a repeat pattern device associated with luxury brands; the salon name is written with Engravers MT and Numbers for the numerals, giving it that turn of the century elegance.

Greeting Cards
4.13″ x 5.82″
105mm x 148mm

Printed on 350gsm, FSC credited paper stock. With a light satin coating on the outside, the inside is left blank and is uncoated, making it easier for you to write your own message. Each card is individually scored, ensuring a clean fold.

Identity design for an Islamic Institute in Leicester. The design includes the illustrated initials styled to resemble Islamic architecture as well as including the name in Arabic and English.

The Arabic title uses a script based on traditional bamboo calligraphy that adheres to Arabic calligraphic and cultural rules with the addition of slanting vertical lines and floating joining points that mirror the real calligraphic style. The initials in the logotype use Minion which is inspired by classical, old style typefaces of the late Renaissance, a period of elegant, beautiful, and highly readable type designs.

The overall concept aims to reflect the professionalism and and high quality of work this institute offers.

This project was a website redesign for Muslim American Society (MAS), which is a non profit organization with over 50 chapters across the United States. The new design shows a highly organized and intuitive layout with clear visual hierarchy. It includes an assertive yet relaxed color scheme that is balanced by the sober typography and styling.

The website was redesigned to include a new structure that accommodates dynamic features and enables users to stay up to date with MAS and its local as well as national programs and events.

The site features a feed that includes the latest posts from the MAS blog as well as the option for users to subscribe via RSS feed. In addition the site can export the latest events to an iCal readable file that users can subscribe to and stay informed about MAS’s latest events.

The design comes from two main ideas, the first being that what’s inside the binder is a light and source of guidance for the reader. Looking at previous designs for LHP they seemed dark and a bit gloomy, and I understand that’s because lighthouses are used when it’s dark to show the way. But I wanted to emphasize the light, not the dark, so I chose the bright color as a background.

The other is that the design is meant to be unlike any other Islamic literature we see in courses or programs. I wanted to steer away from stereotypical Islamic Imagery and do something fresh and contemporary.

Lastly, I chose the style of hand drawn illustration over photos or vector illustration because it reflects the human and organic nature of the experience LHP is offering its readers. It isn’t a pre-packaged, mass produced series of episodes, but a carefully prepared, well-thought out set of experiences that are meant to engage readers and get them to reflect.

This poster was designed for an interfaith event held at Regents Park Mosque that featured talks, exhibitions and short film presentations. Variations of the design were applied to signage, posters, leaflets and bus advertisements. Additionally, I produced digital formats of the design for e-mailing and posting on the web.

My design incorporates an open book as the symbol for the knowledge and combines references to early Muslim inventions with modern typography. The execution harmoniously employs a bright color palette and intermittent organic forms, representing the diversity and unity of the Muslim community. Created with Photoshop and Illustrator.

The soft color palette contrasts the black background. The watercolor texture and varying opacity of the geometric forms create a smooth figure ground relationship. The 3D type and gradients give the composition a sense of depth. The wide margins and tightly arranged elements create an interesting visual tension that focuses the eye inwards.

This was a project to explore visual design and information architecture. The image above is of a proposed layout design for a furniture website.

I created a grid-based layout design for a furniture website. The design features a minimal interface with a striking color palette dominated by photography and balanced by the introduction of a subtle background texture. The horizontal navigation is supported by a vertical sidebar for listing additional items and breadcrumb links for easy navigation. The rounded buttons contrast the sharp edged forms making up the other elements of the layout.

I designed and developed a simple layout design for my first portfolio website. The design is based around a beautiful ink illustration with watercolor accents and a minimal interface. The site was a basic showcase for my work, it includes a home, portfolio, about and contact page. Was available online at sumayah.co.uk, but this address is being used for a personal blog and my work is now online here at Miahmade.